January 9, 2010
Posted by Chris
Slacktivism
You know, I really wish I was an activist of some kind. The kind of person that gets out there and makes a difference – goes to soup kitchens on Sundays, builds homes in undeveloped countries, that sort of thing. Truth of the matter is that I’m not. I don’t get off my ass to go save the world. Instead, I read, ride my bike, play video games and watch movies, and generally contribute solely to my own selfish entertainment. I’m not unique – I’m pretty average in that sense. About the most I’ve done to really help the world is to pay my taxes and donate money to charities and causes. I’ve given money to a number of great organizations that really could use it – but that’s about it. For all intents and purposes, I’m not an activist.
However, I somehow feel as though I’ve contributed a lot of my efforts towards making the world a better place. I’ve participated some Facebook campaigns to “spread the word”. I’ve bought fair-trade products before in an effort to be socially responsible – and I was thanked on the label for doing so. But in truth, I haven’t really done anything at all. And I’m not alone! This sort of faux-participation is called slacktivism, and its numbing effect on the world is the little sister of the constant greenwashing to which we are exposed on a daily basis. In this day and age, we’re surrounded by constant advertising that tells us that certain products are good for the environment – the same kind of rubbish that retailers have used for years when describing how much money you can “save” when spending money on a product.
Even in writing this post, I am participating in slacktivism. Because I am firmly rooted in my chair, not organizing real people to do anything, I’m just making myself feel a little better by writing about it. But I’m not actually doing anything. There exists a very tiny chance that in the few people who might read this, I might inspire in them some urge to actually make a difference – but apart from that hope, I am ultimately wasting my time, just like so many other slacktivists.
Perhaps I’ll try to get people to ride their bikes to work!

